All posts by: Niki Robinson

About Niki Robinson

Niki Robinson is a wild word wrangler, urban explorer, and overall nerd living and working in downtown Milwaukee, WI. As president of Posts By Ghost and Robinson Writers, she serves as content strategist and point person, managing a talented and growing team of freelance writers who work across a variety of industries. Niki has written and edited thousands of content marketing pieces, including blog posts, articles, white papers, eBooks (and more) on a wide variety of topics, published all over the web and in print. She is also Co-Founder and Director of Ops for the only free writers conference in the Midwest, WriteCamp Milwaukee and the Milwaukee StorySLAM Producer for The Moth. Niki teaches Writing Web Content That Works at the University of Wisconsin—Milwaukee School of Continuing Education. View Niki Robinson's profile on LinkedIn

About Niki Robinson

Niki Robinson is a wild word wrangler, urban explorer, and overall nerd living and working in downtown Milwaukee, WI. As president of Posts By Ghost and Robinson Writers, she serves as content strategist and point person, managing a talented and growing team of freelance writers who work across a variety of industries. Niki has written and edited thousands of content marketing pieces, including blog posts, articles, white papers, eBooks (and more) on a wide variety of topics, published all over the web and in print. She is also Co-Founder and Director of Ops for the only free writers conference in the Midwest, WriteCamp Milwaukee and the Milwaukee StorySLAM Producer for The Moth. Niki teaches Writing Web Content That Works at the University of Wisconsin—Milwaukee School of Continuing Education.
View Niki Robinson's profile on LinkedIn

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Check out my most recent posts...

Language has leverage. From your professional correspondence to your website content, the way you use the written word is just as meaningful as the words themselves. But sending an introductory email with a potential client’s name spelled wrong is definitely worse than using a sentence fragment in a blog post to illustrate an idea. Your […]

You may have noticed the Internet all aflutter this month as rumors circulated that TV humor writer Rick Polito is actually the jokester behind George Takei’s wildly popular Facebook page. So do ghostwriters really run George Takei’s Facebook page? Maybe. Does it matter? Nope. Not at all. Here’s why… The “Controversy” Media blogger Jim Romenesko […]

According to the Internets the first week in March is National Ghostwriters Week. Boo! It’s ok, you don’t have to be scared; ghostwriters are real, living writers working in a variety of industries, including yours. So what is a ghostwriter, and why are ghostwriters important? How can hiring a ghostwriter benefit your business? Put simply, […]

Snow Day! Sealed up tight, ready for the approaching snowstorm? Charge your laptop now, because it’s a great time to start writing your blog! Want your blog to grab the attention of your target audience? Here are a handful of great business blogging tips to catch that oh-so-fleeting attention amidst the vast invisible tundra that […]

We talk a lot about “content marketing” here on The PBG Blog, so we want to be sure you, our lovely audience, understands what we’re talking about and why it’s so important. Get this: in providing you with information on content marketing, we’re doing our own content marketing! *insert Inception joke here* All joking aside, […]

Search engine optimization (SEO) is important for all business websites, but the Web is brimming with misinformation on the subject. Read on to learn the honest truth about SEO. We’ll tell you what it is, why you need it…and *trumpets* for the first time on the Internet: useful SEO information with NO bulls*#t. Search engines […]

New to the world of business blogging? Sometimes it takes awhile to figure out the right style and tone for your blog posts. A little lost on where to start? That’s ok. Not sure what to write about? That’s ok, too. It’s true with a lot of things in life: sometimes the trouble is just […]

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