Content Marketing, SEO, & More: The Official Posts By Ghost Blog

5 DIY SEO Ideas for Bloggers

Niki Robinson All About Blogging, All About SEO

Are you a blogger wondering how to improve your website’s traffic and get better search engine results? These 5 DIY SEO ideas will help you optimize your content and improve your site!

Generating organic traffic is hard! Every type of blogger (from crazy about cats to fashionista to Etsy extraordinaire) knows the struggle of attempting to effectively implement DIY SEO. Search engine optimization is only meant for ultra tech-savvy people, right? WRONG! The truth is, there are several simple DIY SEO practices you can tackle today. Listen, […]

5 Ways to Spice Up Blog Content and Increase Website Traffic

Jen Huber All About Blogging

Wondering how to increase website traffic, connect with customers and improve your popularity? Here are 5 tips to spice up blog content and wow your readers.

Blogging is certainly popular and it’s tough to get your content to stand out from the crowd. Done with your wallflower days? If you’re wondering how to increase website traffic and win the hearts (and business) of new readers, it’s time to rethink your strategy. Kick up the flavor and spice up your blog with […]

Should You Outsource Content Writing & Content Marketing? 4 Questions To Ask

Katie Marach All About Blogging, All About Content Marketing

High-quality content marketing is crucial to business success. The content your business produces and shares online attracts the attention of potential clients, generates leads and interest in your business, and – most importantly – represents what your business does and why it’s important. So you can see why over the last year, 76% of marketers […]

What 3 Iconic Music Acts Can Teach Us About Better Marketing Moves

Jen Huber All About Marketing

Way back in the beginning of this century, Beyoncé dominated the music charts and affiliate marketers dominated the search engines, but their styles were polar opposites. Where Beyoncé rose in popularity for unadulterated quality vocals, an attractive package, and an intimate understanding of her core audience, affiliate marketers rocketed to the top with one-hit-wonder style […]

10 Killer Marketing Lessons from The Walking Dead

Jen Huber All About Content Marketing

With 15.8 million viewers tuning in for its Season 5 finale, AMC’s The Walking Dead (TWD) is a bonafide television phenomenon that gets bigger every year. So how did a show created by a small network earn such a huge marketing share? It was hardly an accident. From promotion to plot points, The Walking Dead […]

Words Matter but Language EVOLVES

Niki Robinson All About Content Marketing

Language has leverage. From your professional correspondence to your website content, the way you use the written word is just as meaningful as the words themselves. But sending an introductory email with a potential client’s name spelled wrong is definitely worse than using a sentence fragment in a blog post to illustrate an idea. Your […]

Assess Your Communication Consistency

Jen Huber All About Blogging, All About Content Marketing, All About Ghostwriting

Think of all the ways you communicate with your current and potential clients and customers: social media, website content & blog posts, press releases, marketing materials, brochures, business cards, letterhead—the list goes on and on. How does your messaging come across? Is it clear? Concise? Consistent? Is it written to appeal to your specific target […]

Content Marketing: How to Slice into Your Piece of the Pie

Jen Huber All About Content Marketing

Content marketing is all the rage right now. Like any trend, it’s catching on and becoming more popular, snowballing into a rather large piece of the marketing pie. But, is content marketing here to stay? If it is here to stay, are there right ways and wrong ways to go about it? When did you […]

Social Media Policy (Part Two): Straightforward and Simple is Safe

Jen Huber All About Internets

Don’t make me say it again, folks: you NEED a social media policy to protect the reputation of your business. Check out these tips to learn how to create an effective social media policy. A few years ago, I attended a seminar at UW-Milwaukee, hoping for help crafting an employee manual for my non-profit employer. […]

Social Media Policy Best Practices: Is Your Reputation At Risk?

Jen Huber All About Internets

I recently participated in a webinar on Social Media Best Practices offered by Church Mutual Insurance Company. There were some valuable tips that everyone should consider for their personal social media accounts as well as their business or non-profit. Some of the largest liabilities to your reputation can be your employees, interns and even volunteers. […]

The Official Posts By Ghost Blog

5 DIY SEO Ideas for Bloggers

5 Ways to Spice Up Blog Content and Increase Website Traffic

Should You Outsource Content Writing & Content Marketing? 4 Questions To Ask

What 3 Iconic Music Acts Can Teach Us About Better Marketing Moves

Words Matter but Language EVOLVES

Assess Your Communication Consistency

Content Marketing: How to Slice into Your Piece of the Pie

Need an SEO Audit? Writing Help? Not Sure Where To Start?

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