Tag Archives: content marketing

Way back in the beginning of this century, Beyoncé dominated the music charts and affiliate marketers dominated the search engines, but their styles were polar opposites. Where Beyoncé rose in popularity for unadulterated quality vocals, an attractive package, and an intimate understanding of her core audience, affiliate marketers rocketed to the top with one-hit-wonder style […]

Language has leverage. From your professional correspondence to your website content, the way you use the written word is just as meaningful as the words themselves. But sending an introductory email with a potential client’s name spelled wrong is definitely worse than using a sentence fragment in a blog post to illustrate an idea. Your […]

This past week I was able to attend a workshop at the Nonprofit Center of Milwaukee called “Social Media Strategy: Developing a Plan for Your Organization.” The workshop was taught by Matt Brown of MKE123, and turned out to be a great learning experience. Though it was geared toward non-profits, there were some strategic planning […]

According to the Internets the first week in March is National Ghostwriters Week. Boo! It’s ok, you don’t have to be scared; ghostwriters are real, living writers working in a variety of industries, including yours. So what is a ghostwriter, and why are ghostwriters important? How can hiring a ghostwriter benefit your business? Put simply, […]

We talk a lot about “content marketing” here on The PBG Blog, so we want to be sure you, our lovely audience, understands what we’re talking about and why it’s so important. Get this: in providing you with information on content marketing, we’re doing our own content marketing! *insert Inception joke here* All joking aside, […]