All posts by: Niki Robinson

About Niki Robinson

Niki Robinson is a wild word wrangler, urban explorer, and overall nerd living and working in downtown Milwaukee, WI. As president of Posts By Ghost and Robinson Writers, she serves as content strategist and point person, managing a talented and growing team of freelance writers who work across a variety of industries. Niki has written and edited thousands of content marketing pieces, including blog posts, articles, white papers, eBooks (and more) on a wide variety of topics, published all over the web and in print. She is also Co-Founder and Director of Ops for the only free writers conference in the Midwest, WriteCamp Milwaukee and the Milwaukee StorySLAM Producer for The Moth. Niki teaches Writing Web Content That Works at the University of Wisconsin—Milwaukee School of Continuing Education.

When you spend countless hours optimizing and improving your site, it’s easy to feel impatient. When will you start seeing SEO results? The keyword research, writing the alt tags, composing the meta descriptions, cleaning up links, and revamping content…it all takes time. But you want SEO results, and you want them NOW, right?! Well, we’re […]

Your ability (or inability) to “click” with your blog audience will determine the fate of your business. All businesses – especially bloggers – depend on connecting with their audience. You NEED a loyal blog audience to survive as much as Jack needed Rose to move over and make room on the floating door in Titanic. […]

In the world of search engine optimization, there are several different SEO myths floating around the mystical webisphere. From the rumors that throwing in a few keywords is all it takes for content to go viral to the ever-popular “Google is smart and magical” statement, there are (unfortunately) several misconceptions people still actually believe about SEO. […]

Let’s set the scene: You’re writing your next blog post, but can’t decide on the length; after all, short and sweet is better than long-form content, right? WRONG. Whether it’s articles, Q&A’s, weekly newsletters, product reviews, or the oh-so popular listicle, the options for content creation are never-ending. One thing’s for sure though, long-form content […]

Generating organic traffic is hard! Every type of blogger (from crazy about cats to fashionista to Etsy extraordinaire) knows the struggle of attempting to effectively implement DIY SEO. Search engine optimization is only meant for ultra tech-savvy people, right? WRONG! The truth is, there are several simple DIY SEO practices you can tackle today. Listen, […]

Language has leverage. From your professional correspondence to your website content, the way you use the written word is just as meaningful as the words themselves. But sending an introductory email with a potential client’s name spelled wrong is definitely worse than using a sentence fragment in a blog post to illustrate an idea. Your […]

You may have noticed the Internet all aflutter this month as rumors circulated that TV humor writer Rick Polito is actually the jokester behind George Takei’s wildly popular Facebook page. So do ghostwriters really run George Takei’s Facebook page? Maybe. Does it matter? Nope. Not at all. Here’s why… The “Controversy” Media blogger Jim Romenesko […]