Tag Archives: best practices

Get your waders on and grab your plunger. We’re about to learn how to write better blog posts and fight crap content. Are you ready for this (slightly gross) battle? There’s a lot of crap content on the internet. Honestly? It’s kind of a cesspool. Now, much of the garbage is SPAM created for clicks-only. […]

Let’s set the scene: You’re writing your next blog post, but can’t decide on the length; after all, short and sweet is better than long-form content, right? WRONG. Whether it’s articles, Q&A’s, weekly newsletters, product reviews, or the oh-so popular listicle, the options for content creation are never-ending. One thing’s for sure though, long-form content […]

Language has leverage. From your professional correspondence to your website content, the way you use the written word is just as meaningful as the words themselves. But sending an introductory email with a potential client’s name spelled wrong is definitely worse than using a sentence fragment in a blog post to illustrate an idea. Your […]

I recently participated in a webinar on Social Media Best Practices offered by Church Mutual Insurance Company. There were some valuable tips that everyone should consider for their personal social media accounts as well as their business or non-profit. Some of the largest liabilities to your reputation can be your employees, interns and even volunteers. […]