best practices Archives - Posts By Ghost

SEO and Content Marketing: Which Came First and How Do They Work Together?

Niki Robinson All About Content Marketing, All About SEO

Every skilled blogger and savvy business owner recognizes the power of SEO and content marketing. These techniques go together like peanut butter and jelly, spaghetti and meatballs, mac and cheese, or Pepper Potts and Iron Man (you catch my drift). The reality is, both SEO and content marketing rely heavily on one another to operate […]

How Long Does It Take to See SEO Results on Your Blog?

Niki Robinson All About SEO

When you spend countless hours optimizing and improving your site, it’s easy to feel impatient. When will you start seeing SEO results? The keyword research, writing the alt tags, composing the meta descriptions, cleaning up links, and revamping content…it all takes time. But you want SEO results, and you want them NOW, right?! Well, we’re […]

Updating and Repurposing Content for a Cleaner Blog in 2019

Niki Robinson All About Blogging, All About SEO

Online influencers and savvy bloggers understand the benefits of repurposing content for a cleaner and more organized blog. That old content weighs your blog down, lessens your authority, and slows your traffic (not to mention, some of it makes you cringe). You may have hundreds of posts, but odds are (we hate to break it […]

Avoiding Crap Content: How to Write Better Blog Posts

Jen Huber All About Blogging

Get your waders on and grab your plunger. We’re about to learn how to write better blog posts and fight crap content. Are you ready for this (slightly gross) battle? There’s a lot of crap content on the internet. Honestly? It’s kind of a cesspool. Now, much of the garbage is SPAM created for clicks-only. […]

Is Long-Form Content REALLY Better for Traffic?

Niki Robinson All About Blogging

Let’s set the scene: You’re writing your next blog post, but can’t decide on the length; after all, short and sweet is better than long-form content, right? WRONG. Whether it’s articles, Q&A’s, weekly newsletters, product reviews, or the oh-so popular listicle, the options for content creation are never-ending. One thing’s for sure though, long-form content […]

5 Ways to Spice Up Blog Content and Increase Website Traffic

Jen Huber All About Blogging

Blogging is certainly popular and it’s tough to get your content to stand out from the crowd. Done with your wallflower days? If you’re wondering how to increase website traffic and win the hearts (and business) of new readers, it’s time to rethink your strategy. Kick up the flavor and spice up your blog with […]

Words Matter but Language EVOLVES

Niki Robinson All About Content Marketing

Language has leverage. From your professional correspondence to your website content, the way you use the written word is just as meaningful as the words themselves. But sending an introductory email with a potential client’s name spelled wrong is definitely worse than using a sentence fragment in a blog post to illustrate an idea. Your […]

Content Marketing: How to Slice into Your Piece of the Pie

Jen Huber All About Content Marketing

Content marketing is all the rage right now. Like any trend, it’s catching on and becoming more popular, snowballing into a rather large piece of the marketing pie. But, is content marketing here to stay? If it is here to stay, are there right ways and wrong ways to go about it? When did you […]

Social Media Policy (Part Two): Straightforward and Simple is Safe

Jen Huber All About Internets

Don’t make me say it again, folks: you NEED a social media policy to protect the reputation of your business. Check out these tips to learn how to create an effective social media policy. A few years ago, I attended a seminar at UW-Milwaukee, hoping for help crafting an employee manual for my non-profit employer. […]

Social Media Policy Best Practices: Is Your Reputation At Risk?

Jen Huber All About Internets

I recently participated in a webinar on Social Media Best Practices offered by Church Mutual Insurance Company. There were some valuable tips that everyone should consider for their personal social media accounts as well as their business or non-profit. Some of the largest liabilities to your reputation can be your employees, interns and even volunteers. […]

Tag Archives: best practices

SEO and Content Marketing: Which Came First and How Do They Work Together?

How Long Does It Take to See SEO Results on Your Blog?

Updating and Repurposing Content for a Cleaner Blog in 2019

Avoiding Crap Content: How to Write Better Blog Posts

Is Long-Form Content REALLY Better for Traffic?

5 Ways to Spice Up Blog Content and Increase Website Traffic

Words Matter but Language EVOLVES

Content Marketing: How to Slice into Your Piece of the Pie

Need an SEO Audit? Writing Help? Not Sure Where To Start?

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