Tag Archives: online presence

Your ability (or inability) to “click” with your blog audience will determine the fate of your business. All businesses – especially bloggers – depend on connecting with their audience. You NEED a loyal blog audience to survive as much as Jack needed Rose to move over and make room on the floating door in Titanic. […]

Let’s set the scene: You’re writing your next blog post, but can’t decide on the length; after all, short and sweet is better than long-form content, right? WRONG. Whether it’s articles, Q&A’s, weekly newsletters, product reviews, or the oh-so popular listicle, the options for content creation are never-ending. One thing’s for sure though, long-form content […]

Way back in the beginning of this century, Beyoncé dominated the music charts and affiliate marketers dominated the search engines, but their styles were polar opposites. Where Beyoncé rose in popularity for unadulterated quality vocals, an attractive package, and an intimate understanding of her core audience, affiliate marketers rocketed to the top with one-hit-wonder style […]

Language has leverage. From your professional correspondence to your website content, the way you use the written word is just as meaningful as the words themselves. But sending an introductory email with a potential client’s name spelled wrong is definitely worse than using a sentence fragment in a blog post to illustrate an idea. Your […]

According to the Internets the first week in March is National Ghostwriters Week. Boo! It’s ok, you don’t have to be scared; ghostwriters are real, living writers working in a variety of industries, including yours. So what is a ghostwriter, and why are ghostwriters important? How can hiring a ghostwriter benefit your business? Put simply, […]