online presence Archives - Posts By Ghost

How to Better Connect with Your Blog Audience

Niki Robinson All About Blogging

Your ability (or inability) to “click” with your blog audience will determine the fate of your business. All businesses – especially bloggers – depend on connecting with their audience. You NEED a loyal blog audience to survive as much as Jack needed Rose to move over and make room on the floating door in Titanic. […]

Is Long-Form Content REALLY Better for Traffic?

Niki Robinson All About Blogging

Let’s set the scene: You’re writing your next blog post, but can’t decide on the length; after all, short and sweet is better than long-form content, right? WRONG. Whether it’s articles, Q&A’s, weekly newsletters, product reviews, or the oh-so popular listicle, the options for content creation are never-ending. One thing’s for sure though, long-form content […]

Should You Outsource Content Writing & Content Marketing? 4 Questions To Ask

Katie Marach All About Blogging, All About Content Marketing

High-quality content marketing is crucial to business success. The content your business produces and shares online attracts the attention of potential clients, generates leads and interest in your business, and – most importantly – represents what your business does and why it’s important. So you can see why over the last year, 76% of marketers […]

What 3 Iconic Music Acts Can Teach Us About Better Marketing Moves

Jen Huber All About Marketing

Way back in the beginning of this century, Beyoncé dominated the music charts and affiliate marketers dominated the search engines, but their styles were polar opposites. Where Beyoncé rose in popularity for unadulterated quality vocals, an attractive package, and an intimate understanding of her core audience, affiliate marketers rocketed to the top with one-hit-wonder style […]

10 Killer Marketing Lessons from The Walking Dead

Jen Huber All About Content Marketing

With 15.8 million viewers tuning in for its Season 5 finale, AMC’s The Walking Dead (TWD) is a bonafide television phenomenon that gets bigger every year. So how did a show created by a small network earn such a huge marketing share? It was hardly an accident. From promotion to plot points, The Walking Dead […]

Words Matter but Language EVOLVES

Niki Robinson All About Content Marketing

Language has leverage. From your professional correspondence to your website content, the way you use the written word is just as meaningful as the words themselves. But sending an introductory email with a potential client’s name spelled wrong is definitely worse than using a sentence fragment in a blog post to illustrate an idea. Your […]

Content Marketing: How to Slice into Your Piece of the Pie

Jen Huber All About Content Marketing

Content marketing is all the rage right now. Like any trend, it’s catching on and becoming more popular, snowballing into a rather large piece of the marketing pie. But, is content marketing here to stay? If it is here to stay, are there right ways and wrong ways to go about it? When did you […]

Social Media Policy (Part Two): Straightforward and Simple is Safe

Jen Huber All About Internets

Don’t make me say it again, folks: you NEED a social media policy to protect the reputation of your business. Check out these tips to learn how to create an effective social media policy. A few years ago, I attended a seminar at UW-Milwaukee, hoping for help crafting an employee manual for my non-profit employer. […]

Ghostwriting Explained

Niki Robinson All About Blogging, All About Content Marketing

According to the Internets the first week in March is National Ghostwriters Week. Boo! It’s ok, you don’t have to be scared; ghostwriters are real, living writers working in a variety of industries, including yours. So what is a ghostwriter, and why are ghostwriters important? How can hiring a ghostwriter benefit your business? Put simply, […]

Do Yourself a Favor: Hire a Content Writer

Jen Huber All About Content Marketing, All About SEO

Writers used to be a rare breed: brooding Hemingway-types squirreled away in coffee shops with notebooks, or typing furiously in their bathrobe in a Manhattan apartment. Now everyone is a writer, and, since your company needs Web representation, everyone has to be a writer, right? Why hire someone to do something that you could do […]

Tag Archives: online presence

How to Better Connect with Your Blog Audience

Is Long-Form Content REALLY Better for Traffic?

Should You Outsource Content Writing & Content Marketing? 4 Questions To Ask

What 3 Iconic Music Acts Can Teach Us About Better Marketing Moves

Words Matter but Language EVOLVES

Content Marketing: How to Slice into Your Piece of the Pie

Ghostwriting Explained

Do Yourself a Favor: Hire a Content Writer

Need an SEO Audit? Writing Help? Not Sure Where To Start?

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