Your ability (or inability) to “click” with your blog audience will determine the fate of your business. All businesses – especially bloggers – depend on connecting with their audience. You NEED a loyal blog audience to survive as much as Jack needed Rose to move over and make room on the floating door in Titanic. […]
Way back in the beginning of this century, Beyoncé dominated the music charts and affiliate marketers dominated the search engines, but their styles were polar opposites. Where Beyoncé rose in popularity for unadulterated quality vocals, an attractive package, and an intimate understanding of her core audience, affiliate marketers rocketed to the top with one-hit-wonder style […]
With 15.8 million viewers tuning in for its Season 5 finale, AMC’s The Walking Dead (TWD) is a bonafide television phenomenon that gets bigger every year. So how did a show created by a small network earn such a huge marketing share? It was hardly an accident. From promotion to plot points, The Walking Dead […]
Think of all the ways you communicate with your current and potential clients and customers: social media, website content & blog posts, press releases, marketing materials, brochures, business cards, letterhead—the list goes on and on. How does your messaging come across? Is it clear? Concise? Consistent? Is it written to appeal to your specific target […]
The numbers are in: your shiny new website isn’t attracting the volume of traffic you require. Worse yet, your website visitors are arriving at your homepage, but they’re not biting. They’re not engaged. They’re not poking around. They don’t care enough to contact you. Worst of all? They’re not buying. What gives? I won’t keep […]
This past week I was able to attend a workshop at the Nonprofit Center of Milwaukee called “Social Media Strategy: Developing a Plan for Your Organization.” The workshop was taught by Matt Brown of MKE123, and turned out to be a great learning experience. Though it was geared toward non-profits, there were some strategic planning […]
Here’s the main reason you have a website: to attract new clients or customers. Right? So why isn’t your website attracting both the volume of visitors you want, not to mention the right kind of visitors: those super-special people that go on to purchase your products and/or services? I’m going to tell you a secret: […]
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