With 15.8 million viewers tuning in for its Season 5 finale, AMC’s The Walking Dead (TWD) is a bonafide television phenomenon that gets bigger every year. So how did a show created by a small network earn such a huge marketing share? It was hardly an accident. From promotion to plot points, The Walking Dead […]
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Don’t make me say it again, folks: you NEED a social media policy to protect the reputation of your business. Check out these tips to learn how to create an effective social media policy. A few years ago, I attended a seminar at UW-Milwaukee, hoping for help crafting an employee manual for my non-profit employer. […]
I recently participated in a webinar on Social Media Best Practices offered by Church Mutual Insurance Company. There were some valuable tips that everyone should consider for their personal social media accounts as well as their business or non-profit. Some of the largest liabilities to your reputation can be your employees, interns and even volunteers. […]
You may have noticed the Internet all aflutter this month as rumors circulated that TV humor writer Rick Polito is actually the jokester behind George Takei’s wildly popular Facebook page. So do ghostwriters really run George Takei’s Facebook page? Maybe. Does it matter? Nope. Not at all. Here’s why… The “Controversy” Media blogger Jim Romenesko […]
This past week I was able to attend a workshop at the Nonprofit Center of Milwaukee called “Social Media Strategy: Developing a Plan for Your Organization.” The workshop was taught by Matt Brown of MKE123, and turned out to be a great learning experience. Though it was geared toward non-profits, there were some strategic planning […]
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