We are living through an unprecedented crisis. Never in our lifetimes have we seen a global pandemic on this scale…and the truth is, it’s scary. It’s uncertain for your family, your health and safety, your livelihood, and more. So we get it—it’s pretty hard to focus on how to keep your blog performance when you’re […]
It seems everyone has a blog these days, from your dentist to your neighbor, to your accountant. But is blogging really a worthwhile effort for your company? What are the benefits of blogging for businesses and does it actually pay off? Aren’t blogs primarily just for influencers? If you run a business, your time is […]
Online influencers and savvy bloggers understand the benefits of repurposing content for a cleaner and more organized blog. That old content weighs your blog down, lessens your authority, and slows your traffic (not to mention, some of it makes you cringe). You may have hundreds of posts, but odds are (we hate to break it […]
Your ability (or inability) to “click” with your blog audience will determine the fate of your business. All businesses – especially bloggers – depend on connecting with their audience. You NEED a loyal blog audience to survive as much as Jack needed Rose to move over and make room on the floating door in Titanic. […]
Get your waders on and grab your plunger. We’re about to learn how to write better blog posts and fight crap content. Are you ready for this (slightly gross) battle? There’s a lot of crap content on the internet. Honestly? It’s kind of a cesspool. Now, much of the garbage is SPAM created for clicks-only. […]
Let’s set the scene: You’re writing your next blog post, but can’t decide on the length; after all, short and sweet is better than long-form content, right? WRONG. Whether it’s articles, Q&A’s, weekly newsletters, product reviews, or the oh-so popular listicle, the options for content creation are never-ending. One thing’s for sure though, long-form content […]
Generating organic traffic is hard! Every type of blogger (from crazy about cats to fashionista to Etsy extraordinaire) knows the struggle of attempting to effectively implement DIY SEO. Search engine optimization is only meant for ultra tech-savvy people, right? WRONG! The truth is, there are several simple DIY SEO practices you can tackle today. Listen, […]
Blogging is certainly popular and it’s tough to get your content to stand out from the crowd. Done with your wallflower days? If you’re wondering how to increase website traffic and win the hearts (and business) of new readers, it’s time to rethink your strategy. Kick up the flavor and spice up your blog with […]
High-quality content marketing is crucial to business success. The content your business produces and shares online attracts the attention of potential clients, generates leads and interest in your business, and – most importantly – represents what your business does and why it’s important. So you can see why over the last year, 76% of marketers […]
Think of all the ways you communicate with your current and potential clients and customers: social media, website content & blog posts, press releases, marketing materials, brochures, business cards, letterhead—the list goes on and on. How does your messaging come across? Is it clear? Concise? Consistent? Is it written to appeal to your specific target […]
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