Content marketing is all the rage right now. Like any trend, it’s catching on and becoming more popular, snowballing into a rather large piece of the marketing pie. But, is content marketing here to stay? If it is here to stay, are there right ways and wrong ways to go about it? When did you […]
With 15.8 million viewers tuning in for its Season 5 finale, AMC’s The Walking Dead (TWD) is a bonafide television phenomenon that gets bigger every year. So how did a show created by a small network earn such a huge marketing share? It was hardly an accident. From promotion to plot points, The Walking Dead […]