content marketing Archives

Is Long-Form Content REALLY Better for Traffic?

Niki Robinson All About Blogging

Let’s set the scene: You’re writing your next blog post, but can’t decide on the length; after all, short and sweet is better than long-form content, right? WRONG. Whether it’s articles, Q&A’s, weekly newsletters, product reviews, or the oh-so popular listicle, the options for content creation are never-ending. One thing’s for sure though, long-form content […]

Should You Outsource Content Writing & Content Marketing? 4 Questions To Ask

Katie Marach All About Blogging, All About Content Marketing

High-quality content marketing is crucial to business success. The content your business produces and shares online attracts the attention of potential clients, generates leads and interest in your business, and – most importantly – represents what your business does and why it’s important. So you can see why over the last year, 76% of marketers […]

What 3 Iconic Music Acts Can Teach Us About Better Marketing Moves

Jen Huber All About Marketing

Way back in the beginning of this century, Beyoncé dominated the music charts and affiliate marketers dominated the search engines, but their styles were polar opposites. Where Beyoncé rose in popularity for unadulterated quality vocals, an attractive package, and an intimate understanding of her core audience, affiliate marketers rocketed to the top with one-hit-wonder style […]

10 Killer Marketing Lessons from The Walking Dead

Jen Huber All About Content Marketing

With 15.8 million viewers tuning in for its Season 5 finale, AMC’s The Walking Dead (TWD) is a bonafide television phenomenon that gets bigger every year. So how did a show created by a small network earn such a huge marketing share? It was hardly an accident. From promotion to plot points, The Walking Dead […]

Words Matter but Language EVOLVES

Niki Robinson All About Content Marketing

Language has leverage. From your professional correspondence to your website content, the way you use the written word is just as meaningful as the words themselves. But sending an introductory email with a potential client’s name spelled wrong is definitely worse than using a sentence fragment in a blog post to illustrate an idea. Your […]

Content Marketing: How to Slice into Your Piece of the Pie

Jen Huber All About Content Marketing

Content marketing is all the rage right now. Like any trend, it’s catching on and becoming more popular, snowballing into a rather large piece of the marketing pie. But, is content marketing here to stay? If it is here to stay, are there right ways and wrong ways to go about it? When did you […]

Selling Acne Cream to Elves: The # 1 Trick to a Successful Business Website

Niki Robinson All About Content Marketing

The numbers are in: your shiny new website isn’t attracting the volume of traffic you require. Worse yet, your website visitors are arriving at your homepage, but they’re not biting. They’re not engaged. They’re not poking around. They don’t care enough to contact you. Worst of all? They’re not buying. What gives? I won’t keep […]

Social Media Strategic Planning

Jen Huber All About Blogging, All About Content Marketing

This past week I was able to attend a workshop at the Nonprofit Center of Milwaukee called “Social Media Strategy: Developing a Plan for Your Organization.” The workshop was taught by Matt Brown of MKE123, and turned out to be a great learning experience. Though it was geared toward non-profits, there were some strategic planning […]

Ghostwriting Explained

Niki Robinson All About Blogging, All About Content Marketing

According to the Internets the first week in March is National Ghostwriters Week. Boo! It’s ok, you don’t have to be scared; ghostwriters are real, living writers working in a variety of industries, including yours. So what is a ghostwriter, and why are ghostwriters important? How can hiring a ghostwriter benefit your business? Put simply, […]

Killer Website Content: How to Attract Ideal Customers

Niki Robinson All About Content Marketing

Here’s the main reason you have a website: to attract new clients or customers. Right? So why isn’t your website attracting both the volume of visitors you want, not to mention the right kind of visitors: those super-special people that go on to purchase your products and/or services? I’m going to tell you a secret: […]

Tag Archives: content marketing

Is Long-Form Content REALLY Better for Traffic?

Should You Outsource Content Writing & Content Marketing? 4 Questions To Ask

What 3 Iconic Music Acts Can Teach Us About Better Marketing Moves

Words Matter but Language EVOLVES

Content Marketing: How to Slice into Your Piece of the Pie

Selling Acne Cream to Elves: The # 1 Trick to a Successful Business Website

Ghostwriting Explained

Killer Website Content: How to Attract Ideal Customers

Need an SEO Audit? Writing Help? Not Sure Where To Start?

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