Content marketing is all the rage right now. Like any trend, it’s catching on and becoming more popular, snowballing into a rather large piece of the marketing pie. But, is content marketing here to stay? If it is here to stay, are there right ways and wrong ways to go about it? When did you […]
The numbers are in: your shiny new website isn’t attracting the volume of traffic you require. Worse yet, your website visitors are arriving at your homepage, but they’re not biting. They’re not engaged. They’re not poking around. They don’t care enough to contact you. Worst of all? They’re not buying. What gives? I won’t keep […]
This past week I was able to attend a workshop at the Nonprofit Center of Milwaukee called “Social Media Strategy: Developing a Plan for Your Organization.” The workshop was taught by Matt Brown of MKE123, and turned out to be a great learning experience. Though it was geared toward non-profits, there were some strategic planning […]
Well, it’s already happened. We launched Posts By Ghost™ on February 1st, and I already forgot to post last week. Sound familiar? Yea, if you have a blog, this has happened to you. Maybe more than once. Well you should definitely feel bad about yourself and quit blogging all together. I’M KIDDING! Listen here: A.) […]
According to the Internets the first week in March is National Ghostwriters Week. Boo! It’s ok, you don’t have to be scared; ghostwriters are real, living writers working in a variety of industries, including yours. So what is a ghostwriter, and why are ghostwriters important? How can hiring a ghostwriter benefit your business? Put simply, […]
We talk a lot about “content marketing” here on The PBG Blog, so we want to be sure you, our lovely audience, understands what we’re talking about and why it’s so important. Get this: in providing you with information on content marketing, we’re doing our own content marketing! *insert Inception joke here* All joking aside, […]
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