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Are you a blogger wondering how to improve your website’s traffic and get better search engine results? These 5 DIY SEO ideas will help you optimize your content and improve your site!

Generating organic traffic is hard! Every type of blogger (from crazy about cats to fashionista to Etsy extraordinaire) knows the struggle of attempting to effectively implement DIY SEO. Search engine optimization is only meant for ultra tech-savvy people, right? WRONG! The truth is, there are several simple DIY SEO practices you can tackle today. Listen, […]

smart marketing strategies

Way back in the beginning of this century, Beyoncé dominated the music charts and affiliate marketers dominated the search engines, but their styles were polar opposites. Where Beyoncé rose in popularity for unadulterated quality vocals, an attractive package, and an intimate understanding of her core audience, affiliate marketers rocketed to the top with one-hit-wonder style […]

Language has leverage. From your professional correspondence to your website content, the way you use the written word is just as meaningful as the words themselves. But sending an introductory email with a potential client’s name spelled wrong is definitely worse than using a sentence fragment in a blog post to illustrate an idea. Your […]

I recently participated in a webinar on Social Media Best Practices offered by Church Mutual Insurance Company. There were some valuable tips that everyone should consider for their personal social media accounts as well as their business or non-profit. Some of the largest liabilities to your reputation can be your employees, interns and even volunteers. […]