You may have noticed the Internet all aflutter this month as rumors circulated that TV humor writer Rick Polito is actually the jokester behind George Takei’s wildly popular Facebook page. So do ghostwriters really run George Takei’s Facebook page? Maybe. Does it matter? Nope. Not at all. Here’s why… The “Controversy” Media blogger Jim Romenesko […]
The numbers are in: your shiny new website isn’t attracting the volume of traffic you require. Worse yet, your website visitors are arriving at your homepage, but they’re not biting. They’re not engaged. They’re not poking around. They don’t care enough to contact you. Worst of all? They’re not buying. What gives? I won’t keep […]
Security attacks are rampant right now on WordPress and other sites. To keep your site and yourself safe and spam-free, it’s time to revisit Internet security basics. Some tips might seem obvious, but we run into these issues with clients every day. By following a few simple tips you can keep yourself from falling victim […]
This past week I was able to attend a workshop at the Nonprofit Center of Milwaukee called “Social Media Strategy: Developing a Plan for Your Organization.” The workshop was taught by Matt Brown of MKE123, and turned out to be a great learning experience. Though it was geared toward non-profits, there were some strategic planning […]
Well, it’s already happened. We launched Posts By Ghost™ on February 1st, and I already forgot to post last week. Sound familiar? Yea, if you have a blog, this has happened to you. Maybe more than once. Well you should definitely feel bad about yourself and quit blogging all together. I’M KIDDING! Listen here: A.) […]
According to the Internets the first week in March is National Ghostwriters Week. Boo! It’s ok, you don’t have to be scared; ghostwriters are real, living writers working in a variety of industries, including yours. So what is a ghostwriter, and why are ghostwriters important? How can hiring a ghostwriter benefit your business? Put simply, […]
Writers used to be a rare breed: brooding Hemingway-types squirreled away in coffee shops with notebooks, or typing furiously in their bathrobe in a Manhattan apartment. Now everyone is a writer, and, since your company needs Web representation, everyone has to be a writer, right? Why hire someone to do something that you could do […]
Here’s the main reason you have a website: to attract new clients or customers. Right? So why isn’t your website attracting both the volume of visitors you want, not to mention the right kind of visitors: those super-special people that go on to purchase your products and/or services? I’m going to tell you a secret: […]
Snow Day! Sealed up tight, ready for the approaching snowstorm? Charge your laptop now, because it’s a great time to start writing your blog! Want your blog to grab the attention of your target audience? Here are a handful of great business blogging tips to catch that oh-so-fleeting attention amidst the vast invisible tundra that […]
We talk a lot about “content marketing” here on The PBG Blog, so we want to be sure you, our lovely audience, understands what we’re talking about and why it’s so important. Get this: in providing you with information on content marketing, we’re doing our own content marketing! *insert Inception joke here* All joking aside, […]
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